Hi guys, this is David Chua, author of Raving Fan Customers and Go Digital.

In this video what I wanted to talk to you about is what I call the straight line to success.

In this video I’ll be sharing – it’s a bit personal, it’s about my journey toward success – and then how everyone messes up when it comes to pursuing this term called success.

And it’s a very elusive thing, and I just want to share with you my experience and my journey.

When I started, what happened was- I should remember that I started here, okay?

So what happens is, if you want to be successful, usually, this is your Point A, this is where you are right now.

And then this is where you want to be, Point B.

Okay, so how it starts is, when I started is, most of you can relate to this, I set a goal, it was like, X amount of days, I want to earn X amount of money,

And then this is my vision, this is my dream, this is my goal, this is how I’m going to live my life.

And how many of you have that experience? That sometimes things just don’t work out that way.

Even like, you expect success to be a straight line

But the thing is, if you look at nature, this is proven by the way, if you look at nature, if you look at all the rivers in the world, there’s no natural river that flows in a straight line.

Same thing with our lives.

There’s no specific, everyone’s life, right, no one flows in a straight line.

If you pursue something, there’s always going to be curves and turns, and obstacles, or downs, you know.

It’s like a roller-coaster ride.

There will be things that will make you happy, there will be things that make you sad.

So in this video what I’m going to be talking about is how you can have success by having a straight line.

And this is what I discovered.

In my book, one of my upcoming books,

I’ll be talking about this in more detail, but I’m going to give you the basic, core examples right here.

So the straight line to success.

How can we have success in a straight line?

how can we have success in the shortest time period possible with the most least obstacles?

And the key is, we need to understand a few things.

But let me show you, before I go into the few things,

Let me show you what normally when people pursue success looks like.

So this is our idea of success, A to B, it’s a straight line.

But how many of you can relate to this?

This is how I started, I remember, A.

I was just starting off, and then I was thinking, “Okay, I want to be a branding expert,” and then I want to make X amount of, “I want to make 100 000 dollars.”

For example, I want to be an expert, and to speak on stages, and then I want to make 100K a month, for example.

And what happened is, you know, you will start off like this and then you will have momentum

but over a while, what happens is someone will give you an opportunity.

“Come, work for me!”

And then what happens is, oh, here’s the new MLM.

And then you say no, and you find out it’s not part of what you do and then you follow the line again.

You stay on your path and then suddenly someone says, “Oh, by the way, here’s a new technology, here’s a new funnel, here’s
a new marketing technique.”

All these new strategies.

“Here’s the new seminar guy, here’s the new strategy on how to be successful.”

And then you realize that all this doesn’t work, you go back to this line and you try to go, focus.

And here’s the new network marketing,

Here’s the new strategy,

And it goes around, and around, and around.

And then, what would normally take you maybe one to two years ended up taking you six, ten, 12, 13, 15 years.

And sometimes, most of us, we are not lucky to even get to the end.

And if you look at this chart, this is what success is.

A lot of people think that success is a straight line.

But success is not a straight line, success is a bunch of scribbles and obstacles, and distractions.

And in this video what I will be showing you about, is if you want to be successful, how can you limit this?

All you need to do, is you need to realize that when you want to be successful, when you set a goal in life, when you set a goal, a milestone, or what you want to achieve, what happens?

There are forces from both sides, okay?

Forces, and distractions.

So these forces and distractions, what their job is they want to take you out of the game.

They want to attract you away from your goal.

They come in the form of opportunities but they distract you.

You don’t get things done.

Like for me, my experience was when I started, I was very focused, and then all these opportunities that seemed really worthwhile
during those times.

It distracted me from my main goal.

For example, I remember I was so fixed on pursuing my goal and then suddenly one of my friends came that I haven’t seen for years, came back and said, “Hey David, here’s the new multi-level marketing strategy where you can sell things online.”

And I spent, I remember, four months working on that and then I just realised, “Oh my god, what am I doing with my life? Why am I getting involved in this when I should be pursuing my goal, pursuing my dream, pursuing what I set in the first place?”

These are distractions.

Sometimes it may be kind of an opportunity.

Someone will say, “Oh, come, let’s partner up together, and let’s do events together.”

And then what happens is, it detracts you.

Sometimes it comes in the forms of, you know, different people, maybe it’s a girlfriend, maybe it’s an obstacle, maybe it’s something bad happening in your family, but these things are forces that are designed to take you off the line of success.

And what we want to do is we want to recognize what are these forces.

These, what I call distractions.

Or in some articles you may read, little, bright, shiny objects.

And how we can focus ourselves by not getting distracted by these things and just focusing on the straight line.

And that’s the lesson here.

The key is to focus.

The word is to focus.

You need to be able to focus to achieve success.

And in order to achieve straight-line success, you need to be able to focus on the target that you want.

But at the same time, you want to find out what are the forces that will take you out and recognize that those are the forces that will distract you, that will take you off your game, and that will waste your time when you could have shortened the learning curve, the process to getting to what you want.

So this is something a bit more personal compared to my usual videos, but this is something that resonates closely with my heart because there are a lot of people like me.

Entrepreneurs who want to pursue a dream, who want to pursue a business, but we keep on letting ourselves get distracted and get taken out.

Don’t be that person.

Focus on your dreams, trust that your dreams that you set are worthwhile, and that as long as you don’t get distracted by little, bright, shiny objects you will reach there in the shortest period of time possible.

If you like this video, what I want you to do is just look at this, and share your learnings or your experience in the comments below.

I know a lot of you can resonate with this, just share with me, what’s your experience like?

And then hopefully I can engage with you.

If you want to see more videos, or training resources, feel free to go to my website.

I have a lot of videos and blog articles there.

Or, if you like my pretty face, just like me on Facebook, follow me on social media, Facebook, Instagram, Twitter, YouTube, Snapchat, and hopefully I can see you at a live event, or if not, I’ll just see you in another video.